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Copywriting

Corporate writing is an undervalued skill, and many company communications - websites in particular - are let down by poor copy. Given the investment which is made in producing these communications, getting the words right seems a no-brainer.

Technical copy in particular tends to be written by the technical experts, when it is almost always better tackled by a strong writer working with information garnered from those technical experts. It is not just knowledge of the technicalities which is important; it is the ability to get those messages across in a clear, concise and compelling way.

Andy Newman is a widely-published writer, regularly producing major features for a variety of magazines and journals, including many of a scientific nature. His news releases are often used by national newspapers virtually unchanged.

Whether it is a specific writing assignment, or a comprehensive review of all your corporate copy, Newman Associates has the skills and experience to ensure that your words are powerful and effective.