An organisation’s reputation is one of its most important assets. It will define how its customers, suppliers, staff and partners perceive it, and more importantly, the decisions they will make about whether – and how – to engage with that organisation.
Approached strategically, public relations can add significant value to a business through properly managing that company’s reputation. That means working to real, useful objectives, rather than simply aiming for untargeted exposure – and that is the approach that Newman Associates PR takes: matching PR strategy to your organisation’s overall objectives.
Charities need to diversify their fundraising streams to cope with a rapidly changing funding environment, with many traditional sources of...
A historic Norwich restaurant is celebrating National Cheese Toastie Day (Sunday 27th October) by creating a special all-Norfolk toastie containing...
"Newman Associates delivered a superb media training day, which the whole team agree was exceptionally good. The practical sessions have raised our awareness of dealing with the media and how to get key messages across in an interview, as well as highlighting the pitfalls of speaking 'off the record'. I am sure we are now better equipped and feel more confident to undertake media interviews."Tony Hall
"We have worked with Andy for 13 years, in fact since we actively started to use PR. It has been a real pleasure AND very successful. Andy has always responded to our stated objectives in a proactive way, presenting well thought through plans PLUS options to consider. He is also an excellent writer, supporting our teams in developing well respected thought leadership. I highly recommend him."Paul Stuart-Kregor
"I have been working with Andy since 2007, and he has impressed me with his ability to seemingly understand and ‘take ownership of’ various businesses. Newman Associates helped us enormously when times were tough during the property recession, they helped us to continue to progress even when the market was seriously suppressed – and continue to help and guide us well in buoyant times. I didn’t realise the importance of PR prior to our association."Tony Abel
"We have used Newman Associates for all our PR work for the last few years. They have always delivered on time and have been hugely successful in delivering our message across a number of varied media. Their copywriting skills are second to none."Clive Hedges
"Really good result… as always your advice was spot on."John Archibald
